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AuthorRies, Al
TitleThe 11 immutable laws of Internet branding / Al Ries and Laura Ries
Imprint New York : HarperBusiness, c2000
Descript viii, 175 p


The law of either/or -- The law of interactivity -- The law of the common name -- The law of the proper name -- The law of singularity -- The law of advertising -- The law of globalism -- The law of time -- The law of vanity -- The law of divergence -- The law of transformation

Internet marketing Brand name products -- Management

Chula Business School Library658.84 R559E 2000CHECK SHELVES
Sasin Library658.84 R559E 2000CHECK SHELVES

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