Author | Brooks, Ian |
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Title | The business environment : challenges and changes / Ian Brooks and Jamie Weatherston |
Imprint | Harlow : Prentice-Hall, c2000 |
Edition | 2nd ed |
Descript | xii, 460 p. : ill.; 23 cm |
The business environment -- The competitive environment -- The international econmic environment -- The technological environment -- The social and demographic environment -- The ecological environment -- The political and legal environment -- The public sector environment -- Challenges and changes -- Growth and dynamism in higher education -- Unilever -- South-East Asia -- Europe's largeat employer -- HP bulmer holding PLC -- Environment and competition -- Book retaiking -- Responses to change in the business environment -- the hotel industry
LOCATION | CALL# | STATUS |
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Chula Business School Library | 658 B873B 2000 | CHECK SHELVES |
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