AuthorBagehot, Richard
TitleSales promotion and advertising :a legal guide / Richard bagehot, Nicholas Beecham
Imprint London : Sweet & Maxwell, 1993
Descript xxiii, 452 p. ; 26 cm

CONTENT

Promotions - preliminary considerations -- Promotion features -- Promotional gists and loss-leaders -- Lotteries, competitions and free prize draws -- Consumer product advertising -- Personality endorsement and advertising -- Promotion rules -- Public relations -- Promotions and tax


Sales promotion Advertising Industrial property -- Advertising

LOCATIONCALL#STATUS
Law Library (4th Floor)HF5438.5 B146s 1993CHECK SHELVES