Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleSales promotion and advertising :a legal guide
Author Richard bagehot, Nicholas Beecham
Imprint London : Sweet & Maxwell, 1993
Descript xxiii, 452 p. ; 26 cm


Promotions - preliminary considerations -- Promotion features -- Promotional gists and loss-leaders -- Lotteries, competitions and free prize draws -- Consumer product advertising -- Personality endorsement and advertising -- Promotion rules -- Public relations -- Promotions and tax

Sales promotion Advertising Industrial property -- Advertising

Law Library (4th Floor)HF5438.5 B146s 1993CHECK SHELVES

Chulalinet's Book Delivery Request


Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network


facebook   instragram