Annual Member
| Author | Bagehot, Richard |
|---|---|
| Title | Sales promotion and advertising :a legal guide / Richard bagehot, Nicholas Beecham |
| Imprint | London : Sweet & Maxwell, 1993 |
| Descript | xxiii, 452 p. ; 26 cm |
Promotions - preliminary considerations -- Promotion features -- Promotional gists and loss-leaders -- Lotteries, competitions and free prize draws -- Consumer product advertising -- Personality endorsement and advertising -- Promotion rules -- Public relations -- Promotions and tax
| LOCATION | CALL# | STATUS |
|---|---|---|
| Law Library (4th Floor) | HF5438.5 B146s 1993 | CHECK SHELVES |
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