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TitleCases in consumer behaviour / edited by Gerrit Antonides and W. Fred van Raaij
Imprint Chichester, West Sussex : John Wiley & Sons, Ltd, 1999
Edition 1st ed
Descript x, 170 p. : ill.; 23 cm

CONTENT

Hold me, thrill me, taste me, love me -- Yarner Water -- The body shop: societal values in the store -- Attitides towards recycling of household waste -- The case of the model railway purchase -- But marriage means sharing-doesn't it -- No one buys on name trainers -- I'm in control -- Product placement -- Advertising with power or suspicion -- food shopping styles in Hungary -- Hurry - only whilst stocks last -- consumer borrowing decisions -- A single currency for Europe- the Euro -- Age-lite -- Dissatisfied with doing the dishes -- The behaviour of the young towards luxury products -- Pasta in Europe -- Andrex comes out of the closet -- Consumers' evaluations of products labelled 'made in Europe'


Consumer Behaviour -- Europe -- Case Studies Consumers -- Europe -- Case Studies

LOCATIONCALL#STATUS
Communication Arts Library658.8342 C338 1999CHECK SHELVES

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