Annual Member
| Author | Boone, Louis E |
|---|---|
| Title | Contemporary marketing / Louis E. boone, David L. Kurtz |
| Imprint | Fort Worth, Tx : The Dryden Press, c1999 |
| Descript | xxxiii, 742 p |
PartI: The contemporary marketing environment -- PartII: Marketing planning, information, and segmentation -- PartIII: Buyer behavior and relationship marketing -- PartIV: Product strategy -- PartV: Distribution strategy -- PartVI: Promotional strategy -- PartVII: Pricing theory
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.8 B724C 1999 | CHECK SHELVES |
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