AuthorTerpstra, Vern
TitleInternational dimensions of marketing / Vern Terpstra, Lloyd C. Russow
Imprint Ontario : South-Western, c2000
Edition 4th ed
Descript xi, 211 p

CONTENT

Marketing and international marketing -- The environment of international marketing -- Foreign consumers and foreign markets -- International marketing research -- Product strategies for world markets -- International distribution decisions -- International dimensions of pricing -- International dimensions of promotion


SUBJECT

  1. Export marketing
  2. Marketing

LOCATIONCALL#STATUS
Sasin Library658.848 T322I 2000 CHECK SHELVES