Continental airlines: from the ashes -- harley Davidson: at last -- IBM: a recovered giant -- Coca-Cola's classic planning miscalculation -- Euro Disney: bungling a successful format -- Scott Paper, Sunbeam, and Al Dunlap -- Contrast-Shouthwest Airlines: finding a strategic window of opportunity -- The travails of Nike -- Boeing can't handle success -- Toys & Us: a category killer loses its punch -- Saturn's problems in Japan -- Contrast-the unstoppable Wal-Mart -- United way: where were the controls? -- Met life: deceptive sales tactics - condoned or ill-controlled? -- Maytag: leaving a foreign subsidiary free as a bird -- McDonald's: the parogon of controls, but is this eroding? -- Boston Beer: leading the microbrewers -- Boston Chicken and Planet Hollywood: the masters of hype falter -- OfficeMax: grasping the ring -- ADM: price fixing, political cronyism, and a whistleblower -- Tobacco: a beleaguered but defiant industry -- The classic contrast-Johnson & Johnson's maginificent crisis management with Tylenol, but then.. -- Conclusion: what can be learned?

1. Management -- Case studies