Marketing in a changing world : creating customer value and satisfaction -- Strategic planning and the marketing process -- The global marketing environment -- Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- Product and services strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and approaches -- Pricing products : pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing -- Competitive strategies : building lasting customer relationships -- The global marketplace -- Marketing and society : social responsibility and marketing ethics

1. Marketing