Never outshine the master -- Never put too much trust in friends, learn how to use enemies -- Conceal your intentions -- Always say less than necessary -- So much depends on reputation-guard it with your life -- Court attention at all cost -- Get other people come to you-use bait if neccessary -- Infection: avoid the unhappy and unlucky -- Pose as a friend, work as a spy -- Crush your enemy totally -- Use absence to increase respect and honor -- Keep others in suspended terror: cultivate an air of unpredictability -- Know who you're dealing with-do not offend the wrong person

1. Power (Philosophy)
2. Control (Psychology)