AuthorHisrich, Robert D
TitleEntrepreneurship / Robert D. Hisrich, Michael P. Peters
Imprint Boston, Mass. : Irwin/McGraw-Hill, c1998
Edition 4th ed
Descript xix, 681 p

CONTENT

Part I: The entrepreneurial perspective -- The nature and improtance of entrepreneurs -- The entrepreneurial and intrapreneurial mind -- The individual entrepreneur -- International entrepreneurship opportunities -- Part II: Creating and starting the venture -- Creativity and the business idea -- Legal issues for the entrepreneur -- The business plan -- The marketing plan -- The financial plan -- The organizational plan -- Part III: Financing the new venture -- Sources of capital -- Informal risk capital and venture capital -- Part IV: Managing, growing, and ending the new venture -- Preparing for the new venture launch: early management decisions -- Managing early growth of the new venture -- New venture expansion strategies and issues -- Going public -- Ending the venture


SUBJECT

  1. Success in business
  2. Business enterprises -- Finance
  3. New business enterprises
  4. Entrepreneurship
  5. Business planning

LOCATIONCALL#STATUS
Chula Business School Library658.421 H673E 1998 CHECK SHELVES
Sasin Library658.421 H673E 1998 CHECK SHELVES
Sasin Library658.421 H673E 1999 CHECK SHELVES