Entrepreneurship / Robert D. Hisrich, Michael P. Peters
Imprint
Boston, Mass. : Irwin/McGraw-Hill, c1998
Edition
4th ed
Descript
xix, 681 p
CONTENT
Part I: The entrepreneurial perspective -- The nature and improtance of entrepreneurs -- The entrepreneurial and intrapreneurial mind -- The individual entrepreneur -- International entrepreneurship opportunities -- Part II: Creating and starting the venture -- Creativity and the business idea -- Legal issues for the entrepreneur -- The business plan -- The marketing plan -- The financial plan -- The organizational plan -- Part III: Financing the new venture -- Sources of capital -- Informal risk capital and venture capital -- Part IV: Managing, growing, and ending the new venture -- Preparing for the new venture launch: early management decisions -- Managing early growth of the new venture -- New venture expansion strategies and issues -- Going public -- Ending the venture