Strategic marketing: Building profitable business through world-class marketing ; Using marketing to understand, create, communicate, and deliver value -- Identifying market opportunities and developing targeted value offerings ; Developing value propositions and building brand equity -- Tactical marketing: Developing and using market intelligence ; Designing the marketing mix ; Acquiring, retaining, and growing customers ; Designing and delivering more customer value -- Administrative marketing: Planning and organizing for more effective marketing ; Evaluating and controlling marketing performance -- Transformational marketing: Adapting to the new age of electronic marketing

1. Marketing -- Management