AuthorZikmund, William G
TitleEffective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico
Imprint Cincinnati, Ohio : South-Western, c1998
Edition 2nd ed
Descript xxxii, 555 p. : col. ill

CONTENT

Analysis of market and consumer behavior -- Product strategy -- Distribution strategy -- Integrated marketing communications -- Pricing strategy


SUBJECT

  1. Marketing
  2. Consumer behavior
  3. Export marketing

LOCATIONCALL#STATUS
Sasin Library658.8 Z68E 1998 CHECK SHELVES