Author | Zikmund, William G |
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Title | Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico |
Imprint | Cincinnati, Ohio : South-Western, c1998 |
Edition | 2nd ed |
Descript | xxxii, 555 p. : col. ill |
Analysis of market and consumer behavior -- Product strategy -- Distribution strategy -- Integrated marketing communications -- Pricing strategy
LOCATION | CALL# | STATUS |
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Sasin Library | 658.8 Z68E 1998 | CHECK SHELVES |