AuthorKotler, Philip
TitleMarketing for hospitality and tourism / Philip Kotler, John Bowen and James Makens
Imprint Upper Saddle River, NJ : Prentice-Hall, c1999
Edition 2nd ed
Descript xiv, 800 p. : ill. ; 25 cm

SUBJECT

  1. Hospitality industry -- Marketing
  2. Tourism -- Marketing

LOCATIONCALL#STATUS
Chula Business School Library647.940688 K87M 1999 CHECK SHELVES
Central Library (4th Floor)647.940688 K87M CHECK SHELVES