Annual Member
| Author | O'Guinn, Thomas C |
|---|---|
| Title | Advertising / Thomas O'Guinn, Chris T. Allen, Richard J. Semenik |
| Imprint | Cincinnati, Ohio : South-Western, c1998 |
| Descript | xlvi, 623 p. : col. ill |
The process : advertising in business and society -- The planning : analyzing the advertising environment -- Preparing the message -- Placing the message : media and supportive communications
| LOCATION | CALL# | STATUS |
|---|---|---|
| Sasin Library | 659.1 O35A 1998 | CHECK SHELVES |
| Communication Arts Library | 659.1 O35A 1998 | CHECK SHELVES |
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