Annual Member
| Author | Berman, Barry |
|---|---|
| Title | Retail management : a strategic approach / Barry Berman, Joel R. Evans |
| Imprint | Upper Saddle River, N.J. : Prentice Hall, c1998 |
| Edition | 7th ed |
| Descript | xxviii, 694 p. : col. ill |
An overview of strategic retail management -- Situation analysis -- Targeting customers and gathering information -- Choosing a store location -- Managing a retail business -- Merchandise management and pricing -- Communicating with the customer -- Planning for the future
| LOCATION | CALL# | STATUS |
|---|---|---|
| Sasin Library | 658.87 B516R 1998 | CHECK SHELVES |
| Chula Business School Library | 658.87 B279R 1998 | CHECK SHELVES |
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