AuthorAaker, David A
TitleStrategic market management / David A. Aaker
Imprint New York : Wiley, 1998
Edition 5th ed
Descript xiv, 330 p. ; 23 cm

CONTENT

Business strategy : the concept and trends in its management -- Strategic market management : an overview -- External analysis overview and customer analysis -- Competitor analysis -- Market analysis -- Environmental analysis and dealing with strategic uncertainty -- Internal analysis -- Obtaining a sustainable competitive advantage -- Differentiation strategies -- Obtaining an SCA - low cost, focus, and the preemptive move -- Growth strategies : penetration, product-market expansion, and vertical integration -- Diversification -- Strategies in declining and hostile markets -- Global strategies -- Implementing the strategy -- Formal planning systems


SUBJECT

  1. Marketing -- Management

LOCATIONCALL#STATUS
Sasin Library658.8 A111S 1998 CHECK SHELVES
Chula Business School Library658.8 A111S 1998 CHECK SHELVES
Sasin Library658.8 A111S 1998 CHECK SHELVES
Chula Business School Library658.8 A111S 1998 CHECK SHELVES