Author | Aaker, David A |
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Title | Strategic market management / David A. Aaker |
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Imprint |
New York : Wiley, 1998 |
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Edition |
5th ed |
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Descript |
xiv, 330 p. ; 23 cm |
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CONTENT
Business strategy : the concept and trends in its management -- Strategic market management : an overview -- External analysis overview and customer analysis -- Competitor analysis -- Market analysis -- Environmental analysis and dealing with strategic uncertainty -- Internal analysis -- Obtaining a sustainable competitive advantage -- Differentiation strategies -- Obtaining an SCA - low cost, focus, and the preemptive move -- Growth strategies : penetration, product-market expansion, and vertical integration -- Diversification -- Strategies in declining and hostile markets -- Global strategies -- Implementing the strategy -- Formal planning systems
SUBJECT
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Marketing -- Management
LOCATION | CALL# | STATUS |
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Sasin Library | 658.8 A111S 1998 |
CHECK SHELVES
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Chula Business School Library | 658.8 A111S 1998 |
CHECK SHELVES
|
Sasin Library | 658.8 A111S 1998 |
CHECK SHELVES
|
Chula Business School Library | 658.8 A111S 1998 |
CHECK SHELVES
|