Annual Member
| Author | Hartley, Robert F |
|---|---|
| Title | Marketing mistakes and successes / Robert F. Hartley |
| Imprint | New York : Wiley, c1998 |
| Edition | 7th ed |
| Descript | viii, 376 p. : ill. ; 23 cm |
Power of the public image -- Great turnarounds -- Marketing mistakes -- Marketing successes -- Question marks -- Entrepreneurial adventures -- Ethical and social pressures
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.800973 H332M 1998 | CHECK SHELVES |
| Sasin Library | 658.800973 H332M 1998 | CHECK SHELVES |
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