Annual Member
| Author | Zikmund, William G |
|---|---|
| Title | Business research methods / William G. Zikmund |
| Imprint | Fort Worth : Dryden Press, c1997 |
| Edition | 5th ed |
| Descript | xxi, 829 p. : ill. ; 24 cm |
Introduction -- Beginning stages of the reaearch process -- Research methods for collecting primary -- Research methods for collecting primary DATA -- Measurement concepts -- Sampling and fieldwork -- DATA analysis and presentation
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.403 Z68B 1997 | CHECK SHELVES |
| Sasin Library | 658.403 Z68B 1997 | CHECK SHELVES |
| Education Library | 658.403 Z64B | CHECK SHELVES |
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