AuthorZikmund, William G
TitleExploring marketing research / William G. Zikmund
Imprint Fort Worth : Dryden Press, c1997
Edition 6th ed
Descript xxvii, 739 p. : ill. (some col.) ; 27 cm

CONTENT

Beginning stages of the research process -- Research designs for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation -- Comprehensive cases with computerized databases -- Video research projects


SUBJECT

  1. Marketing research

LOCATIONCALL#STATUS
Central Library (4th Floor)658.83 Z68E 1997 CHECK SHELVES