Author | Zikmund, William G |
---|
Title | Exploring marketing research / William G. Zikmund |
---|
Imprint |
Fort Worth : Dryden Press, c1997 |
---|
Edition |
6th ed |
---|
Descript |
xxvii, 739 p. : ill. (some col.) ; 27 cm |
---|
|
CONTENT
Beginning stages of the research process -- Research designs for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation -- Comprehensive cases with computerized databases -- Video research projects
SUBJECT
-
Marketing research
LOCATION | CALL# | STATUS |
---|
Central Library (4th Floor) | 658.83 Z68E 1997 |
CHECK SHELVES
|