Why great companies can fail: How can great firms fail? Insights from the hard disk drive industry ; Value networks and the impetus to innovate ; Disruptive technological change in the mechanical excavator industry ; What goes up, can't go down -- Managing disruptive technological change: Give responsibility for disruptive technologies to organizations whose customers need them ; Match the size of the organization to the size of the market ; Discovering new and emerging markets ; Performance provided, market demand, and the product life cycle ; Managing disruptive technological change: a case study ; Dilemmas of innovation: a summary

1. Creative ability in business
2. Industrial management
3. Customer services
4. Success in business