AuthorBoyd, Harper W
TitleMarketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larreche
Imprint Chicago : Irwin, 1995
Edition 2nd ed
Descript xvi, 555 p. : ill. ; 26 cm

CONTENT

Overview of marketing management -- Marketing opportunity analysis -- Developing strategic marketing programs -- Strategic marketing programs for selected situations -- Implementing and controlling strategic marketing programs


SUBJECT

  1. Marketing -- Management

LOCATIONCALL#STATUS
Sasin Library658.8 B789M 1995 CHECK SHELVES
Central Library (4th Floor)658.8 B789M CHECK SHELVES
Chula Business School Library658.8 B789M 1995 CHECK SHELVES