Introduction : Marketing for hospitality and tourism -- Social foundations of marketing : meeting human needs -- The role of marketing in strategic planning -- Service characteristics of hospitality and tourism marketing -- The marketing environment -- Marketing research and information systems -- Consumer markets and consumer buying behavior -- Organizational Buyer behavior of group markets -- Market segmentation, targeting, and positioning -- Designing and managing products -- Internal marketing -- Building customer satisfaction through quality -- Pricing products : pricing considerations, approaches, and strategy -- Managing capacity and demand -- Distribution channels -- Promoting products : communication and promotion policy -- Promoting products : advertising, direct marketing, and sales promotion -- Promoting products : public relations -- Professional sales -- Destination marketing -- Next year's marketing plan

1. Hospitality industry -- Marketing
2. Tourism -- Marketing