Kmart-From mediocrity to leadership to Jeopardy -- Scott Paper :turnaround Trauma -- IBM :a giant falters, but then arises -- Harley Davidson :finally, a comeback -- The savings and loan disaster :greed running amuck -- Coca-Cola's classic planning blunder -- Euro Disney :bungling a successful format -- Contrast-Douthwest Airlines :finding a strategic window of opportunity -- Herman Miller :a role model disappooints -- Reebok Versus Nike :sneaker wars -- Contrast-GM's Saturn :building on quality and customer satisfaction, but.... -- Contrast-Wal-Mart :The unstoppable -- United Way :where were the controls? -- Met life :deceptive sales tactics-condoned or Ill-controlled? --Maytag :leaving a foreign subsidiary free as a bird -- Contrast-McDonald's maximizing controls -- Malcolm Bricklin : intrepid and persevering entrepreneur -- Boston Beer :leading the microbrewers -- OfficeMax :promise fulfilled -- ADM :whistleblowing -- Tobacco :a beleaguered but defiant industry -- Contrast-Johnson & Johnson's Tylenol :great crisis management in regaining public trust -- Conclusions :What can be learned?

1. Management -- Case studies