AuthorKotler, Philip
TitleMarketing : an introduction / Philip Kotler, Gary Armstrong
Imprint Upper Saddle River, N.J. : Prentice-Hall International, c1997
Edition 4th ed
Descript xxix, 585, [109] p. : col. ill., col. map ; 27 cm

CONTENT

Understanding marketing and the marketing management process -- Analyzing marketing opportunities -- Developing marketing strategy and the marketing mix -- Extending marketing


SUBJECT

  1. Marketing

LOCATIONCALL#STATUS
Chula Business School Library658.8 K87M 1997 CHECK SHELVES
Central Library (4th Floor)658.8 K87Ma 1997 CHECK SHELVES