Annual Member
| Author | Kerin, Roger A |
|---|---|
| Title | Perspectives on strategic marketing management / Roger A. Kerin, Robert A. Peterson |
| Imprint | Boston : Allyn and Bacon, c1983 |
| Edition | 2nd ed |
| Descript | xiii, 483 p |
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.8 K39P 1983 | CHECK SHELVES |
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