What is applied psychology? -- Developing a personnel selection program -- Psychological tests in personnel selection -- Personal appraisal and biographical data in personnel selection -- personnel development and training -- Motication and morale -- Work methods -- The working environment -- Wquipment design -- Scope and methods of consumer psychology -- Emotional and motivational factors in buying behavior -- Perceptual and cognitive factors in advertising -- Diagnosis -- Therapy -- Clinical research -- The work of the counseling psychologist -- Psychology of vocational choice -- Psychology and eduction -- Phychology and medicine -- Psychology and law

1. Psychology applied