Author | Jefkins, Frank |
---|---|
Title | Advertising / Frank Jefkins |
Imprint | Oxford: Made Simple, c1995 |
Edition | 5th ed |
Descript | vi, 453 p.; 22 cm |
The advertising scene -- Planning advertising campaigns -- Media of advertising -- Creative advertising -- Special related areas -- The advertising control system
LOCATION | CALL# | STATUS |
---|---|---|
Communication Arts Library | 659.1 J47A 1995 | CHECK SHELVES |