AuthorJefkins, Frank
TitleAdvertising / Frank Jefkins
Imprint Oxford: Made Simple, c1995
Edition 5th ed
Descript vi, 453 p.; 22 cm

CONTENT

The advertising scene -- Planning advertising campaigns -- Media of advertising -- Creative advertising -- Special related areas -- The advertising control system


SUBJECT

  1. Advertising

LOCATIONCALL#STATUS
Communication Arts Library659.1 J47A 1995 CHECK SHELVES