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TitleHospitality and travel marketing
Author Alastair M. Morrison
Imprint Albany, New York: Delmar, c1996
Edition 2nd ed
Descript x, 582 p.: ill.; 23 cm


Marketing defined -- Marketing hospitality and travel services -- The hospitality and travel marketing system -- Customer behavior -- Analyzing marketing opportunities -- Marketing research -- Marketing strategy: market segmentation and trends -- Marketing strategy: strategies, target markets, marketing mix, positioning, and marketing objectives -- The marketing plan and the eight Ps -- Product development and partnership -- People: services and service quality -- Packaging and programming -- The distribution mix and the travel trade -- Communication mix and the promotional mix -- Advertising -- Sales promotion and merchandising -- Personal selling and sales management -- Public relations and publicity -- Pricing -- Marketing management, evaluation, and control -- Appendices -- Glossary

Hospitallity Industry -- Marketing Tourism -- Marketing

Communication Arts Library647.94 M878H 1996CHECK SHELVES
Sasin Library647.94068 M878H 1996CHECK SHELVES
Chula Business School Library647.940688 M878H 1996CHECK SHELVES

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