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TitleMarketing management : knowledge and skills : text, analysis, cases, plans
Author J. Paul Peter, James H. Donnelly
Imprint Burr Ridge, Ill. : Irwin, 1992
Edition 3rd ed
Descript xvi, 943 p

Marketing -- Management Marketing -- Management -- Case studies

Chula Business School Library658.8 P478M 1992CHECK SHELVES

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