AuthorKerin, Roger A
TitleStrategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
Imprint Englewood Cliffs, N.J. : Prentice Hall International, 1995
Edition 7th ed
Descript xiv, 738 p. : ill. ; 26 cm

SUBJECT

  1. Marketing -- Decision making -- Case studies
  2. Marketing -- Management -- Case studies

LOCATIONCALL#STATUS
Sasin Library658.8 K39S 1995 CHECK SHELVES
Chula Business School Library658.8 K39S 1995 CHECK SHELVES