AuthorMartineau, Pierre
TitleMotivation in advertising/ Pierre Martineau
Imprint New York: McGraw Hill, c1957
Edition 1st ed
Descript xi, 210 p.; ill.; 22 cm

SUBJECT

  1. Advertising
  2. Motivation

LOCATIONCALL#STATUS
Communication Arts Library659.1 M385M 1957 CHECK SHELVES