Annual Member
| Author | Bovee, Courtland L |
|---|---|
| Title | Contemporary advertising / Courtland L. Bovee, William F. Arens |
| Imprint | Homewood, Ill. : Irwin, 1992 |
| Edition | 4th ed |
| Descript | xxxi, 718, [64] p. : ill. (some col.) ; 28 cm |
Advertising perspectives -- Developing marketing and advertising strategies -- Creating advertisements and commercials -- Advertising media -- Special types of advertising
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 659.1 B783C 1992 | CHECK SHELVES |
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