Author | Jefkins, Frank |
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Title | Advertising / Frank Jefkins |
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Imprint |
London : Pitman Publishing, c1994 |
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Edition |
3rd ed |
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Descript |
vii, 374 p. : ill.; 22 cm |
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CONTENT
Advertising and the marketing function -- The advertising department -- Types of advertising -- The advertising agency -- Advertising media -- Sales promotion -- Sponsorship -- Direct mail and direct response -- Exhibitions -- Copywriting -- Layout and typography -- Printing processes -- Public relations -- Corporate advertising -- Corporate identity -- Advertising research -- Law and ethics of advertising -- Planning and executing an advertising campaign
SUBJECT
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Advertising
LOCATION | CALL# | STATUS |
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Communication Arts Library | 659.1 J47A 1994 |
CHECK SHELVES
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