Business strategy: the concept and trends in its management -- Strategic marketing management: an overview -- Customer analysis -- Competitor analysis -- Marketing analysis -- Environmental analysis -- Self-analysis -- Portfolio analysis -- Obtaining a sustainable competitive advantage -- Differentiation strategies -- Obtaining an SCA-low cost, focus, and the preemptive move -- Growth strategies: penetration, product-market expansion, and vertical integration -- Diversification -- Strategies in declining and mature markets -- Global strategies -- Implementing the strategy -- Formal planning systems

1. Marketing -- Management
2. marketing
3. business management