AuthorAaker, David A
TitleAdvertising management/ David A. Aaker, Rajeev Batra and John G. Myers
Imprint Englewood Cliffs, New Jersey: Prentice Hall, c1992
Edition 4th ed
Descript xiii, 593 p.: ill.; 24 cm

SUBJECT

  1. Advertising -- Management

LOCATIONCALL#STATUS
Communication Arts Library659.112 A111A 1992 CHECK SHELVES
Sasin Library659.1 A111A 1992 CHECK SHELVES
Communication Arts Library659.112 A111A 1992 CHECK SHELVES