Author | Aaker, David A |
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Title | Advertising management/ David A. Aaker, Rajeev Batra and John G. Myers |
Imprint | Englewood Cliffs, New Jersey: Prentice Hall, c1992 |
Edition | 4th ed |
Descript | xiii, 593 p.: ill.; 24 cm |
LOCATION | CALL# | STATUS |
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Communication Arts Library | 659.112 A111A 1992 | CHECK SHELVES |
Sasin Library | 659.1 A111A 1992 | CHECK SHELVES |
Communication Arts Library | 659.112 A111A 1992 | CHECK SHELVES |