AuthorKerin, Roger A
TitleStrategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
Imprint Boston : Allyn and Bacon, 1993
Edition 6th ed
Descript xii, 720 p

SUBJECT

  1. Marketing -- Decision making -- Case studies
  2. Marketing -- Management -- Case studies

LOCATIONCALL#STATUS
Chula Business School Library658.8 K39S 1993 CHECK SHELVES