AuthorAaker, David A
TitleMarketing research / David A. Aaker, George S. Day
Imprint New York : Wiley, c1990
Edition 4th ed
Descript xiv, 739, [29] p. : ill. ; 24 cm

SUBJECT

  1. Marketing research

LOCATIONCALL#STATUS
Arts Library : StackHF5415.2 A111M CHECK SHELVES
Chula Business School Library658.83 A111M 1990 CHECK SHELVES