Annual Member
| Author | Aaker, David A |
|---|---|
| Title | Managing brand equity : capitalizing on the value of a brand name / David A. Aaker |
| Imprint | New York : The Free Press, 1991 |
| Descript | xiii, 299 p. : ill |
What is brand equity -- Brand loyalty -- Brand awareness -- Perceived quality -- Brand associations: the positioning decision -- The measurement of brand associations -- Selecting, creating and maintaining associations -- The name, symbol and slogan -- Brand extensions: the good, the bad and the ugly -- Revitalizing the brand -- Global branding and a recap
| LOCATION | CALL# | STATUS |
|---|---|---|
| Sasin Library | 658.827 A111M 1991 | CHECK SHELVES |
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