AuthorBoyd, Harper W
TitleMarketing research : text and cases / Harper W. Boyd, Jr., Ralph L. Westfall, Stanley F. Stasch
Imprint Homewood, Illinois : Richard D. Irwin, 1981
Edition 5th ed
Descript xiv, 693 p. ; 24 cm

SUBJECT

  1. Marketing research
  2. Marketing research -- Case studies

LOCATIONCALL#STATUS
Sasin Library658.83 B789M 1981 CHECK SHELVES
Law Library (4th Floor)HF5415 B692m 1981 CHECK SHELVES