The measurement of meaning / by Charles E. Osgood, George J. Suci and Percy H. Tannenbaum
Imprint
Chicago : University of Illinois Press, 1978
Descript
346 p. : ill. ; 21 cm
CONTENT
The logic of semantic differentiation -- The dimensionality of the semantic space -- The semantic differential as a measuring instrument -- Evaluation of the semantic differential -- Attitude measurement and the principle of congruity -- Semantic measurement in personality and psychotherapy research -- Semantic measurement in communications research -- Summary and prospectus