Annual Member
| Author | Bovee, Courtland L |
|---|---|
| Title | Marketing / Courtland L. Bovee, John V. Thill |
| Imprint | New York : McGraw-Hill, c1992 |
| Descript | xxxi, 761, [100] p. : col. ill. ; 27 cm |
Understanding marketing today -- Marketing planning and information -- Buyer behavior and market segmentation -- Product strategy -- Pricing strategy -- Distribution strategy -- Promotional strategy -- marketing management and selected applications
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.8 B783M | CHECK SHELVES |
| Central Library (4th Floor) | 658.8 B783M | CHECK SHELVES |
| Sasin Library | 658.8 B783M 1992 | CHECK SHELVES |
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