Annual Member
| Author | Hisrich, Robert D |
|---|---|
| Title | Marketing a new product : its planning development and control / by Robert D. Hisrich, Michael P. Petera |
| Imprint | Calif. : The Benjamin/Cummings, 1978 |
| Descript | ix, 358 p |
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.8 H673M 1978 | CHECK SHELVES |
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