AuthorWeilbacher, William M
TitleMarketing management cases : planning and executing marketing strategy / William M. Weilbacher
Imprint New York : Macmillan, 1980
Edition 3rd ed
Descript xii, 386 p

SUBJECT

  1. Marketing management -- Cases studies

LOCATIONCALL#STATUS
Chula Business School Library658.8 W422M 1980 CHECK SHELVES