AuthorKotler, Philip
TitleMarketing management and strategy : a reader / Philip Kotler, Keith Cox
Imprint Englewood Cliffs, New Jersey : Prentice-Hall, 1980
Descript xii, 432 p

SUBJECT

  1. Marketing management -- Addresses
  2. essays
  3. lectures

LOCATIONCALL#STATUS
Chula Business School Library658.8 K87M CHECK SHELVES