AuthorKotler, Philip
TitleMarketing management : analysis, planning, implementation and control / Philip Kotler, Ronald Turner
Imprint Englewood Cliffs, N.J. ; Scarborough : Prentice-Hall, 1988
Edition 6th ed
Descript xxi, 777 p

SUBJECT

  1. Marketing -- Management

LOCATIONCALL#STATUS
Engineering LibraryHF5415.13 K64 1988 CHECK SHELVES