AuthorAaker, David A
TitleAdvertising management / David A. Aaker, John G. Myers
Imprint Englewood Cliffs, New Jersey : Prentice-Hall, 1982
Edition 2nd ed
Descript 560 p. : 23 cm

SUBJECT

  1. Advertising management

LOCATIONCALL#STATUS
Sasin Library659.1 A111A 1982 CHECK SHELVES
Communication Arts Library659.112 A111A 1982 CHECK SHELVES