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TitleBroadcasting / cable and beyond : an introduction to modern electronic media
Author Joseph Dominick, Barry L. Sherman and Gary Copeland
Imprint New York : McGraw-Hill, c1990
Edition 1st ed
Descript xiii, 489 p. : ill. ; 26 cm


Players -- Radio today -- Television today -- Cable and home video today -- Corporate and organizational video today -- International scene -- Radio programming -- Television news programming -- Entertainment programming -- History of radio -- History of TV and cable -- Audio technology -- Video technology -- Living with the ratings by playing the numbers -- Beyond ratings: nonsyndicated audience research -- Effects of broadcasting and cable -- Regulatory framework -- Broadcasting and cable law -- Self-regulation and ethics -- Future

Broadcasting -- United States Cable television -- United States Telecommunication -- United States

Communication Arts Library384.54 D671B 1990CHECK SHELVES
Central Library : Stack (Contact Staff)384.540973 D671BCHECK SHELVES

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