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TitleThe business of public relations
Author E.W. Brody
Imprint New York : Praeger, 1987
Edition 1st ed
Descript xv, 327 p.; 24 cm


Public relations: a new perspective -- The consultant model applied -- Preparing for tomorrow: strategic organization -- Making the critical decisions -- Technology: a competitive edge -- Managing organizational growth and development -- Financial management -- Marketing public relations -- Practice development -- The sales system -- Proposals, presentations and agreements -- Developing constituent relationships -- Managing the public relations process -- Managing human resources: the employment process -- Nurturing employees -- Public relations and the law -- Planning for the future

Public Relations

Communication Arts Library659.2 B864B 1987CHECK SHELVES

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