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TitleFunctional business communication
Author Jessamon Dawe and William Jackson Lerd, Jr
Imprint Englewood Cliffs., New Jersey : Prentice Hall, Inc., 1974
Edition 2nd ed
Descript 510 p. : ill. ; 24 cm


The information system of business -- Image building: the public relations function of written communication -- Systematically imparting information -- Persuading toward predetermined action: selling ideas, goods, and services -- The art of refusing and other negative-message transmissions -- Prepalnning the business investigation -- Gathering information for business decisions -- Shaping the decision -- Preparing the prefatory report parts -- Convincing presentation of the findings -- Constructing short operational reports -- Career planning as the focus in the job-getting process -- Writing term papers and reports


Communication Arts Library384 D269F 1974CHECK SHELVES

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