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TitleMedia : an introductory analysis of American mass Communications
Author Peter M. Sandman, David M. Rubin and David B. Sachsman
Imprint Englewood Cliffs., New Jersey : Prentice-Hall, Inc., 1972
Edition 1st ed
Descript 434 p. : 24 cm

CONTENT

Development -- Responsibility: Self-control (Ethics) -- Internal control (Gatekeeping) -- Monopoly control -- Advertiser control -- Source control (News management) -- Government control (Law) -- Public control -- Media: The medium and the message -- Newspapers -- Magazines -- Broadcasting -- Other media -- Advertising -- Coverage: Coverage of government -- Coverage of crimes and demonstrations -- Coverage of war and national security -- Coverage of race -- Coverage of specialized news


Communication -- Social Aspect Mass Media

LOCATIONCALL#STATUS
Communication Arts Library301.24 S217M 1972CHECK SHELVES

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